If you host prize draws on your website or social media then you need to have a demonstrably fair way of selecting your random winner(s). It’s not OK to choose a winner by scrolling through Instagram, Youtube or VK comments and stopping on a name you like, and it’s not OK to choose a Facebook comment at random because it makes you chuckle. A random prize draw (or sweepstakes) winner should be chosen fairly from all valid entries – and there are plenty of free tools that can help!
Lizaonair Giveaway Randomizer is an easy way to choose a winner for an Instagram comment prize draw. Simply enter your link to the Instagram post, Youtube video or VK post – click a button. Select options to specify if the winner had to be subscribed to your account or like your post. Each comment will be a separate entry in the draw – if it’s only one comment allowed per entrant, select 'select by author' in the settings.